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Good quality bed linen never depend on higher thread count. UK hospitality industry prefer 130 threads cotton rich (70% cotton & 30% polyester) bed linen for longer lasting durability, the natural comfort of cotton and practicality of polyester for ease of washing and ironing
High thread-count bedding such as 300 thread-count sheets tends to feel denser, which can give more of a five-star hotel-style feel. However, 200 thread count sheets can still be of excellent quality and sumptuously soft. A lower thread count may feel lighter and airier to the touch.

High thread-count bedding such as 300 thread-count sheets tends to feel denser, which can give more of a five-star hotel-style feel. However, A lower thread count may feel lighter and airier to the touch.
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We are delighted to announce that our first shop will be opening in South West London in January 2026!
This location will operate on an appointment-only basis, where you’ll be able to collect bed packs and meet us in person.
We look forward to welcoming you soon!